Business Analysis
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Reel Clamp and Finger Grip Assembly

By Jesse R. Goodrich, Inventor


Consumer Spending:

Approximately 35.2 million people, or roughly one in six Americans age 16 and older choose to spend a great deal of money on sport fishing. The overall average is about $1,100 per person annually that includes everything from spending a few bucks at the local bait shop to the cost of a distance bass-fishing trip.


Of the $37.8 billion total spent by anglers in 1996, $15.4 billion was for travel-related costs while another $19 billion went for equipment ranging from reels and fishing lures to sport-utility vehicles, and boats Another $23 billion was spent on land leases or land ownership for fishing, and about $570 million went for fishing licenses, permits, and fees. This data was obtained from the 1996 United States Fish, and Wildlife Service National Survey of Fishing, Hunting, and Wildlife Associated Recreation conducted every five years in conjunction with the U.S. Census Bureau. This survey also noted that aggregate spending on sport fishing increased in real dollars by an amazing 36 percent in the five years since the last survey taken in 1991 when the total was $27 billion (adjusted for inflation to 1996 dollars).


Profit Analysis:

In 1996, $2.3 billion was spent on rods, reel, poles and rod making components alone. With a quality saltwater rod and reel combination costing approximately $80.00 on average retail, then 28.8 million sets are sold annually. If one-third of those sets consisting of the conventional reel and rod that the "Reel Clamp and Finger Grip assembly" can be readily assembled, then 8.69 million sales are possible annually. At $10.00 per unit the maximum revenue at the retail level will be within $86.9 million annually with a manufacturing cost less than $0.75 per unit not including tooling and initial startup cost.


For further data for financial analysis, see the January 30,2001 issue of the American Sportfishing Association titled " The Economic Importance of Sport Fishing " an economic study on sport fishing throughout the United States. The website for this information is as follows:

 Additional information can be found in the 1996 United States Fish, and Wildlife Service National Survey of Fishing, Hunting, and Wildlife Associated Recreation conducted every five years in conjunction with the U.S. Census Bureau. Contact the Responsive Management National Office, 130 Franklin Street, Harrisonburg, Va. 22801, (540)432-1888.


Retail sales of sporting goods, which reached $45.8 billion in 2002, are expected to grow 2% in 2003, according to the National Sporting Goods Association (NSGA). For 2003, sales of athletic and sports equipment, shoes and clothing are forecast to reach $46.8 billion.

In 2002, athletic and sport clothing showed a 2% decline. Footwear was able to eke out a small 2% gain as it had the previous year. Equipment was flat. Total sales of athletic and sports clothing were $10.0 billion in 2002, versus $10.2 billion in 2001. Total footwear sales reached $14.1 billion in 2002 versus $13.8 billion the previous year.

Sales of sports equipment were $21.7 billion in 2002 versus $21.6 billion in 2001. The Association projects a 2% increase in equipment sales to $21.9 billion for 2003.

In equipment categories with sales of more than $1 billion, an 11% rise in exercise equipment sales was offset by a 14% decline in golf equipment sales. A 12% increase in hunting equipment sales was partially offset by a 2% decline in fishing tackle sales. Sales in these major categories were $2.5 billion and $2.0 billion respectively. Wheeled sports, which include scooters, were the biggest losers, with sales down 32% to $494 million.

Sales of recreational transport equipment (bicycles, pleasure boats and motors, recreational vehicles and snowmobiles) are forecast to rise 3% in 2003. Recreational transport equipment sales in 2002 were $32.1 billion, a 12% increase from the previous year. The recreation transport category has risen dramatically in recent years. Led by strong RV sales, the category has grown from $13.5 billion in 1992 to the more than the $32 billion forecast for 2003.

Sales of all sporting goods and recreation transport equipment are expected to grow 2% in 2003 to $79.8 billion. This compares with total sales of $77.9 billion in 2002 and $74.3 billion in 2001.

The data is reported in "The Sporting Goods Market in 2003," a copyrighted NSGA consumer study that projects 2002 purchases of sporting goods products based on a survey of 100,000 U.S. households. The consumer panel used in the survey is maintained by National Family Opinion, Inc. It is balanced to parallel actual American household distribution as reported by the U.S. Bureau of Census, so that the data can be projected nationally.

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Last modified: November 25, 2007